12th September 2022

New Business Area Director for Limagrain

Limagrain is a fast-growing farmer-owned international co-operative group


As the fourth largest breeder and seeds marketing company in the world, Limagrain specialises in agricultural and horticultural seeds, as well as cereal products.

The company employs 10,000 people with an annual turnover in excess of 2.5 billion euros.

With a background in farming, and a Leeds University graduate in Agricultural Science, Mr. Tann has extensive experience of the arable sector in both technical and commercial roles, working for global companies; Monsanto and BASF.

Jonathan Tann, Limagrain UK’s new B.A.D.

During his time at BASF, he worked with the European Cereals Marketing team, held the position of Country Manager for the Nordic and Baltic Region and more recently, BASF’s UK Head of Sales.

According to Mr. Tann, “UK Agriculture is going through a revolutionary period, both technically and politically, with regulation and resistance presenting key challenges, yet at the same time this provides an exciting opportunity for genetic solutions – bringing varieties to market that offer increased yields, stronger agronomic characteristics, and better disease resistance, whilst end-users benefit from added value, improved quality, productivity and processability.”


“I believe that through its unique UK dedicated plant breeding and research teams, Limagrain is best placed of all the plant breeders to recognise and respond to many of these very issues now and over the next ten years, and I am excited and very much looking forward to leading this.” says Mr. Tann.

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